Privacy Policy 

 

QuickTow24/7 (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our towing and recovery services.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Information About Us

Business Name: QuickTow24/7
Website: https://quicktow247.co.uk/
Email: info@quicktow247.co.uk
Phone: +44 330 133 5868

Registered / Trading Address:
2nd Floor, 149–151 Commercial Road
London, England, E1 1PX

For data protection matters, QuickTow24/7 is the Data Controller.

2. What This Privacy Policy Covers

This Privacy Policy applies only to your use of our website and our towing, recovery, and roadside assistance services.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies before providing any personal data.

3. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

4. Personal Data We Collect

Depending on how you interact with us, we may collect the following data:

a) Identity & Contact Information

• Name
• Address
• Email address
• Telephone number

b) Vehicle & Service Information

• Vehicle registration number
• Vehicle make/model
• Breakdown or recovery details
• Location of vehicle
• Service history

c) Communication Data

• Emails, phone calls, messages, or enquiry forms
• Call recordings (where applicable, with notice)

d) Technical Data

• IP address
• Browser type and version
• Device and operating system
• Pages visited and usage data

e) Payment Data

Payments are processed securely via third-party payment providers.
We do not store card or payment details.

5. How We Collect Your Data

We collect data when you:

• Request towing or recovery services
• Complete enquiry or booking forms
• Contact us by phone, email, or website
• Use our website (via cookies and analytics tools)

6. Lawful Bases for Processing

We process your personal data only when permitted by law, including:

• Performance of a contract – to provide towing and recovery services
• Legal obligation – accounting, regulatory, or legal compliance
• Legitimate interests – service delivery, fraud prevention, safety
• Consent – marketing communications and non-essential cookies
• Vital interests – emergency or roadside assistance situations

7. How We Use Your Personal Data

We use your data to:

• Provide towing, recovery, and roadside assistance services
• Dispatch drivers and manage recoveries
• Communicate service updates
• Process payments and invoices
• Maintain service records
• Improve our website and services
• Send marketing communications (with consent)
• Comply with legal and regulatory obligations

We do not use automated decision-making or profiling.

8. Emergency & Location Data

In emergency or breakdown situations, we may process real-time location and vehicle data where necessary to:

• Protect your safety
• Protect public road users
• Deliver timely assistance

Location data is used only for service delivery and is not used for tracking after completion.

9. Marketing Communications

We may contact you by email, phone, SMS, or post only if:

• You have given consent, or
• It is permitted under PECR (existing customer relationship)

You can opt out at any time by:

• Using the unsubscribe link
• Contacting us directly

We never send spam or sell your data.

10. Cookies & Consent Management

Our website uses cookies to ensure proper functionality and performance.

Cookie Categories

Category	Purpose	Consent Required
Strictly Necessary	Website functionality & security	No
Analytics	Website usage & performance	Yes
Marketing	Advertising & remarketing	Yes
Functional	Enhanced user experience	Yes

A GDPR-compliant cookie banner is displayed on first visit.
You can accept, reject, or manage cookies at any time via cookie settings or your browser.

11. Sharing Your Personal Data

We do not sell your personal data.

We may share data only with:

• Payment processors
• Breakdown partners or subcontractors (data-minimised)
• Insurers (where required)
• Law enforcement or authorities (legal obligation)

All third parties are required to comply with UK GDPR.

12. Data Storage & Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure servers
• Access controls
• Data minimization
• Encryption where appropriate

Data is stored within the UK or EEA and protected under UK GDPR standards.

13. Data Retention

Data Type	Retention Period
Contact & service data	Up to 5 years
Accounting records	As required by law
Technical & analytics data	Up to 26 months
Marketing data	Until consent is withdrawn

---

14. Your Data Protection Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Withdraw consent
• Request data portability

You may also lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

15. How to Contact Us

For privacy or data protection enquiries:

📧 Email: info@quicktow247.co.uk
📞 Phone: +44 330 133 5868
📍 Address:
QuickTow24/7
2nd Floor, 149–151 Commercial Road
London, England, E1 1PX

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page. Continued use of our website or services constitutes acceptance of the updated policy.